Amy Jackson, founder of AJ Illustration based in Swansea, has been recognised as one of the UK’s 100 most inspiring female entrepreneurs.
Amy, who founded her business in 2020 during the pandemic, will be featured alongside leading female founders from across the country as part of Small Business Britain’s f:Entrepreneur #IAlso100 campaign, which celebrates the multi-achievements of women running businesses in the UK. The campaign celebrates 100 exceptional women across the UK who are driving innovation, growth, and positive impact in their communities, while running successful businesses. Amy Jackson, founder of AJ Illustration, is being profiled for her achievements as a feminist artist and illustrator whose bold, hand-drawn contemporary artwork challenges patriarchy, celebrates women’s voices and sparks conversation.
Through viral designs such as Tears of the Patriarchy and her wider feminist print and sticker collections, Amy uses illustration as a form of activism, creating work that feels relatable and accessible but always rooted in real lived experience. Alongside running her independent Welsh art business, she is exhibiting in Muse, a group exhibition celebrating inspiring women on International Women’s Day at the Sker Gallery. Tears of the Patriarchy began as a drawing that captured a feeling many women know well and seeing that resonate across the world has been powerful.
On being featured in this year’s #IAlso100 lineup, Amy said: “Being recognised as part of #IAlso100 ahead of International Women’s Day 2026 is a huge honour. As a Welsh feminist artist and neurodivergent illustrator, I built AJ Illustration to create bold, accessible art that speaks to real lived experiences. To be recognised alongside 100 inspiring female founders shows that creative women are not only building successful businesses, but shaping culture and conversation in meaningful ways.”
Launched in 2017 by Small Business Britain, the f:Entrepreneur campaign aims to raise greater awareness of the impact of incredible female business owners across the country, and help provide inspiration and role models to the wider small business community. “It is brilliant to feature AJ Illustration in this year’s #IAlso100 campaign. All of the female entrepreneurs in this year’s line-up are inspirational and remarkable role models,” said Michelle Ovens CBE, CEO and Founder of Small Business Britain. “Their creativity, leadership, and community impact show exactly why supporting female founders is so important, not only for the UK’s economic growth but for the positive difference they make to wider society.”
The #IAlso100 campaign offers a host of events, training, and networking opportunities to boost skills, capability, and confidence.
Female entrepreneurship continues to make a powerful economic impact, with estimates suggesting up to £250 billion could be added to the UK economy if women started and scaled new businesses at the same rate as men.1 To view the full list of the 100 female business owners featured in this year’s f:Entrepreneur #IAlso100 campaign, visit https://f-entrepreneur.com/ialso-100-2026/